Bryant Park Corporation (BPC) is a not-for-profit, private management company and a cooperating business improvement district of neighboring property owners. It was established by Daniel A. Biederman and Andrew Heiskell, with support from the Rockefeller Brothers Fund. BPC was formed to restore historic Bryant Park, which had suffered a severe decline in conditions in the 1970s. A 15-year agreement was signed in 1988, entrusting management and improvements to the BPC. The park reopened in 1991 after four years of renovation with a budget six times the level under prior city management. It is the largest effort in the nation to apply private management backed by private funding to a public park, and it has been a success with public, press, and nearby institutions. BPC shares its management team with the 34th Street Partnership. The two companies share a management philosophy.
The success of Bryant Park’s exciting amenities and programs is linked to Bryant Park Corporation’s ability to partner with leading brands and corporations. With six million annual visitors, outstanding demographics and an unsurpassed ability to use the park’s assets to leverage and express a partner’s message, we are ready to work with your company to bring your offering to our patrons. Past partners include Google, Citibank, HBO, Bank of America, the New York Times, Lululemon, Southwest Airlines, HSBC Bank, Evian, Clearchannel, the Wall Street Journal, and many more.
The Bryant Park Corporation was founded in 1980 with a charge to reclaim Bryant Park for the people of New York City. Since then, the talent, dedication and execution of the BPC board and staff has transformed the park into the greatest public space in the world. The ongoing mission of the BPC is: to create a rich and dynamic visual, cultural and intellectual outdoor experience for New Yorkers and visitors alike; to enhance the real estate values of its neighbors by continuously improving the park; to burnish the park’s status as a prime NYC tourist destination by presenting a meticulously maintained venue for free entertainment events; and to help prevent crime and disorder in the park by attracting thousands of patrons, at all hours, thus fostering a safe environment.
The BPC is privately funded, and operates Bryant Park with private sector techniques and management methods. Working as agent for the City of New York, the BPC provides sanitation, security services, spotless restrooms, colorful gardens, and seasonal horticultural installations for the park, and maintains a lush lawn that is open to the public. The BPC also works with civic minded corporations and park patrons to offer interesting amenities, free educational programs and free high-level entertainment for people of all ages. Careful selection and management of concessionaires ensures that park visitors have access to high quality food and merchandise. As it strives to improve the park each year, the BPC pays close attention to other models and constantly seeks innovations, whether from its own staff or from outside, always with an eye on the ultimate goal: presenting the perfect park to the public.